The Lamborghini logo represents power and prestige. The automotive company has worked hard through the decades to make sure it only makes vehicles that can live up to its name, and to date, Lamborghini continues to impress. But together with their line of supercars, one simply can’t ignore the gold and black emblem that adorn Lambo vehicles. What’s the story behind this and the famous bull we all see?
Lamborghini Logo | A Breakdown of the Lambo Symbol
The Legend Behind the Creation of the Logo
The Lamborghini logo was developed by the brand’s founder, Ferruccio Lamborghini. Lamborghini actually started out as a tractor producer. He saw success in this position. Fortunately for fans, his eye was soon drawn to the sleek, powerful world of the elite sports car. He then decided to try his hand in a new manufacturing sector. In 1963, he founded his new company and so realized his company needed a logo.
Before founding his own brand, Lamborghini had been attracted to classic performance cars. Maseratis and Ferraris appealed to many people interested in the industry. Once he founded his own company, this changed. A rivalry reportedly began between Lamborghini and Ferrari, a rivalry which added to the logo development.
According to stories told within car lover circles, Lamborghini copied parts of the Ferrari logo. The stories say he borrowed the shield design, inverted the colors, and added the bull. This design was intended to ruffle the feathers of Ferrari. The Ferrari logo, of course, also uses a shield. The shield on this logo is gold with a black horse in the middle. The Lamborghini logo features a black shield with a gold bull in the middle. Coincidence? Maybe, maybe not.
Lamborghini’s logo and his cars earned a strong reputation quickly. The Miura sports coupe was produced only three years after the founding of the company. This car turned heads for those who love sports cars. This was just the beginning for the new sports car company.
What Does the Lamborghini Logo Mean?
The powerful logo now signifying the reputation of the car company has a lot of hidden symbolism. In the center lies a bull. This animal holds two different meanings, depending on your perspective.
But first, it is important to remember the founder started out producing tractors. The bull symbolizes the more agricultural aspect of the company’s origins. Ferruccio Lamborghini also lived in an area famous for producing pedigree bulls. The animal, thus, was naturally a symbol of power for him. Further, the bull is the zodiac symbol for Ferruccio Lamborghini himself, adding more meaning to this emblem.
Today, the bull holds considerable appeal for lovers of the brand. The animal demonstrates the strength and power of the cars. The bull has become very recognizable over the past fifty years. This reflects the message of consistency for the brand.
The colors selected for the logo provide more insight and meaning. The color gold stands for excellence and tradition, while the black color symbolizes the power and style the car provides.
What the Lamborghini Logo Means Today
Lamborghini designed his logo over 50 years ago. Today, it still represents strength, speed, and precision. The cars still excite car enthusiasts everywhere. Despite the company changing hands many times (currently it functions as a part of Audi), it continues to look for ways to improve the sports car industry. While the first Lambo cars exemplified power and comfort, today, the brand continues to live up to this reputation — nothing more, nothing less.
Only a few years ago, the brand revealed a hybrid concept car — the Asterion. This car can go from 0-100 km/h in just over 3 seconds. This car excites many people in the industry. While we’ll never know what Lamborghini will develop next, car enthusiasts know that whatever it is, it is always worth paying attention to.
Check out this video about the history of Lamborghini by WatchMojo.com:
The Lamborghini brand attracts attention and admiration around the world. Those who love cars often love Lamborghini. These cars offer prestige and the ultimate symbol of success and taste. The company only sells about 2,000 cars each year. If you want to appreciate Lamborghini cars more, knowing a bit about the Lamborghini logo and history can help. Hopefully, the information above will develop in you a deeper appreciation for the brand and the qualities it upholds.
What do you think is better, the Lamborghini logo or the Ferrari logo? Share your thoughts in the comments section below!